In a world of algorithms, hashtags, and followers... where does a health bowl fit in?

In today’s world of online posting and trending, bowls are the aesthetically pleasing food of choice for many Insta or Tik Tok meal uploaders. The more aesthetically pleasing the bowl, the more pricey it is - resulting in people that frequently eat (and post of course) them being seen as “bougie”.

Clout is the online currency (sorry Bitcoin) that has seen a surge in popularity with people doing the most in hopes of getting more likes. A lot of the time resulting in them faking their ‘bouginess’ in an attempt to increase their clout. With its generous price tag, the only thing ‘rich’ about the Nando’s bowl is its all-natural ingredients - making it the perfect trendy addition to help up your clout. 

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3 shortlists

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1 honourable craft mention
1 campaigns to watch 

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