The Windhoek Light Namib Quest is a 450km mountain bike stage race held in the Namib Desert. The 6-day competition is regarded as one of the toughest races on the continent and one of the most challenging cycling tests in the world, complete with a diverse landscape. We needed to brand the event in order to attract more sign-ups in the year 2019. 

If there's one thing athletes love more than a challenge, it's a dare. Playing into the mindset of a cyclist we created a campaign that is a direct dare to all cyclists to see if they have what it takes to take on the test: Can You Conquer It?