Banks have this weird notion that putting a happy, young person with a phone in their hands on a billboard will entice Gen Z to want to bank with them. This was particularly true for Standard Bank, often described as an old man's bank. This is why we needed to reposition the bank in the minds of young South Africans.

Which inspired the campaign #LetsPush: an ode to their resilience and continuous innovative spirits. The first sprint showcased the spirit of South African Youth using people making waves, whilst the second sprint is a platform for young people to make money off of their various talents or skills. Both equipping and showing love for the youth.